Joe Namath "Broadway Joe's" Pain Cream Photography

I photographed Joe Namath for the launch of Broadway Joe’s CBD Cream during an on-location shoot in Jupiter, Florida. We captured a variety of lifestyle and promotional images at multiple locations, including a home on the Intracoastal, the PGA golf course, and Joe’s restaurant in Jupiter. The goal was to create a set of strong, authentic visuals that highlighted both Joe’s personality and the approachable, trusted feel of the product. The final images were used across web and social media, to support the product launch and brand identity.