From the time I was a kid writing poems, painting, and making my own clothes, creativity has been at the center of how I connect with the world. What began with art classes, disposable cameras, and late-night sketching has grown into a career leading design, photography, marketing, and branding initiatives at both agency and entrepreneurial levels.

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After earning degrees in Graphic Design and Web Design, I started my career in South Florida as an Art Director, shaping campaigns for luxury brands like Michele Watches and later at a major ad agency. There I directed creative work for high-profile accounts ranging from Danny DeVito’s restaurant to the band O.A.R., learning how to guide teams, balance creative vision with business objectives, and deliver design that communicates clearly and feels intentional.

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As my career evolved, I built and led my own creative companies. Through these ventures, I’ve directed brand strategies, developed visual identities, launched marketing campaigns, and managed creative teams. My client work has ranged from local makers and small businesses to household names giving me experience navigating everything from grassroots growth to celebrity-level brand positioning.

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Today, my work sits at the intersection of visual design, storytelling, and strategy. I thrive on concepting, collaboration, and the kind of creative problem-solving that transforms scattered ideas into cohesive brands and campaigns. Whether I’m guiding a team through a rebrand, directing a photoshoot, or mapping out multi-channel content, my focus is always the same: to create meaningful work that leaves an impact and drives results.