Music Marketing + Management
Angela Fach has over 15 years in the music industry and knowledge that will assist you with growing your music brand while focusing on your short and long term goals. I will create an action plan that you can begin implementing to help you reach those goals. Let’s say that one of your music goals in 2021 is to further monetize your brand and make more money. I may suggest reaching this goal by designing a professional music website that can be used to create and sell merchandise.
Having a music marketing manager is probably one of the most strategic weapons a musician can have in 2021 and moving forward in this digital age. The entertainment industry stands to get the biggest returns on our growing addiction to technology and the delivery of entertainment. What this also means is that investing in a career as an entertainer continues to bring back returns at the highest level. Having a marketing manager allows you to get professional guidance, strategic implementation and guaranteed growth so you don't get it wrong.
Live Events + Concerts
Live events and concerts are important opportunities for artists, because they allow music lovers to connect and engage with the artists and their music. Events also promote the sale of music. When booking events, consider the events that the target audience attends in addition to industry events. If your budget allows, create your own performance opportunities in local venues and invite artists that share the same target audience to increase ticket sales. Trade shows, conferences, festivals and concerts have opportunities where you can purchase a vendor table to sell music and products.
One of your main marketing strategies for your artists should be a website. On a website you can promote the artist’s music by using various forms of content such as press releases, web content, an event calendar, music videos, audio downloads, artist’s professional pictures and blog posts from the artists. The website should also have a well-written bio and media kit for the artist, which is useful for media features. Music downloads and samples help promote and sell old and new music from the artist. The artist’s website should also include booking information for event promoters and meeting planners.
Creating social media profiles connects artists with their fan base and allows fans to share content about the artist. Use social media to share the artist’s videos & images on location and behind the scenes. You can create online events by creating real time chats with artists where their fan base can engage with them. The closer the artists can get to their fans the more engaged they become, which helps create viral promotion opportunities. In other words, social media content can replicate itself if an artist is consistently connecting to the followers. It can help increase the amount of followers an artist has. Social media is place where artists can communicate ideas about life, music and personal interests.
Videos have always been effective marketing strategies for selling music. In general, online videos are a great way to promote and sell any product or service. Videos can articulate an artist’s brand, message and the meaning behind their music in an intimate and engaging way. Video content can include footage of the artist in the studio to give a perspective of their lifestyle. Video content can feature behind the scenes interviews with the video or music production team for videos, which gives the “making of” the video or song perspective.
Post music videos on YouTube, Vimeo and similar sharing sites to help promote the music. Use videos of live performances, montages and interviews to sell CDs and downloads. Songs that relate to current events can be associated with news commentary. Consider offering creative licensing that allows fans to create their own personal videos or mashups for certain songs to share online. Create short video promos that showcase an album or artist career that directs users to the storefront for purchasing music and merchandise. Keep in mind that music can also be used to market other online products such as video games.
Newsletters and Polls
Use social networking sites like Facebook, Twitter and ReverbNation to engage fans deeper with the artists and expand fan bases. Newsletters help strengthen relationships with fans by providing the latest details and stories about artists. They also serve as marketing lists. Use listener polls on label and artist websites as well as newsletters to generate artist data, which becomes news to report to other media in press releases. Create a constant steam of fresh polls such as ranking artists' most popular songs, comparing artists with other artists, and asking people to rate artists, their shows, albums, songs and videos.
It may seem as if the electronic world has taken over, but traditional print marketing remains effective. Create postcards, flyers and brochures to mail to subscribers and distribute in venues such as retail outlets and coffee shops. Send press releases to newspapers and consider purchasing ads in local arts magazines. Business cards may be appropriate for spreading the word, particularly for individual artists.
Many communities hold monthly "art walks" that showcase visual, musical and dance arts in galleries and other local businesses. Submit a portfolio and apply to participate to reach a targeted audience. Rent a booth at a local fair or festival to showcase your art. While this is a natural marketing strategy for visual artists and sculptors, a theater company can staff a booth with actors in costume and offer postcards and brochures touting the upcoming season.